Brand Development Team
Since I created the initial concept I had to explain and discuss with my peers what the original idea for the concept was and what direction it should go. This obviously lead to some changes and a better understanding of the brand as a whole.
Unfortunately the concept of each course creating their own logo for the space as a slight flop. Most of the other courses did not seem so grasp the simplicity of the scribble creating slightly over complicated logos, whilst other courses simply did not care. We worked with what was given and had to brainstorm and create the rest of the logos ourselves (Many of them done by Gabe). Since the other courses took their time many things had to be delayed and we then had to work more once all the assets were as hand so as to reach the deadlines.
My Job was to scan the scribbles chosen by myself, the brand team and our two lecturers. After scanning they were placed in Photoshop, cleaned up and the two variations were created (Normal and Inverted) each scaling up to a maximum size of A3.
Also Drew a version on the logo for a spread to be used in the catalogue.
And some more custom fonts, this time build around the logos. (but it was not used)
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